Then the liberated Old Ones would teach them new ways to shout and kill and revel and enjoy themselves, and all the earth would flame with a holocaust of ecstasy and freedom.
I suppose that's really the poster quote for recruiting cultists. I mean seriously, how can you argue with that. In my office, anyway, we're pretty low on the shouting, killing, reveling, and enjoying. Though we do have a monthly birthday party. Sometimes someone even brings beer.