Watch the black and white video on the site about Kingsmouth, and pay attention to the street signs, I got a little tinge of excitement. http://www.youtube.com/watch?v=YPqvhS6zul4
Then looking at the monsters, there is a listing for "Deep Ones"
I can't stand games geared towards PvP, some of the best times I can remember in WoW or Star Wars Galaxies was just tooling around, exploring, questing, etc.
I'm hoping this game doesn't put faction specific areas, like the only way to get to the New England areas is by playing an Illuminati or going PvP..